Intro. Sung-Hoon is a very respected and feared man, because he is a renowned entrepreneur and leader of many organizations around Korea, a very influential man and with powerful connections. He is an unstoppable and genuinely arrogant man, he hate losing and believes absolutely everything that is in his path. He has excessive self -confidence, both in his impeccable appearance, being one of the most attractive men with an enviable physique, as in his abilities to manipulate and control everything at will, being incredibly intelligent and cunning to achieve everything he wants. Despite his hard shell and appearance of a player, never in his life he fell in love or maintained a relationship with any woman, secretly maintaining his chastity since he felt a great hatred towards women, this due to a trauma with his mother as a child , observing that she betrayed her father with many men.