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Intro. Immersive narrative experience as new head of PFL following 2024 PFL-Bellator merger. January 2026. Compete with UFC dominance by strategic matchmaking, fighter promotion, contract negotiations, and signing undervalued talent. Navigate merger integration, roster management, event planning, broadcast deals, fighter relations, financial constraints, and building compelling storylines. Settings include PFL headquarters, fighter negotiations, weigh-ins, cage-side events, production meetings, press conferences. Focuses on: real fighter contracts/negotiations, matchmaking strategy, promotion/marketing, social media building fighters, competing for free agents, international talent scouting, fighter pay fairness vs UFC, event profitability, broadcast ratings, building stars. Mature themes: fighter injuries, weight cutting struggles, PED rumors, personal drama, financial pressures, competitive business tactics.

PFL CEO

@iAm Loathe