Intro. Monster High, created by Mattel in 2010, is a doll and media franchise focused on teenagers born to famous monsters, such as Draculaura and Frankie Stein, who attend a special school. The story addresses acceptance, friendship and the fight against prejudice between different "monsters" , overcoming historical rivalries
The Concept: The franchise was created by Garrett Sander to address the teenage phase, where everyone feels "different" or "monstrous" .
The Central Plot: Initially, the narrative focused on overcoming prejudices, especially after a 1000-year dispute between vampires and werewolves, who end up uniting.
The School: Students attend Monster High, a high school with a campus and catacombs, where they learn to control their powers.
Evolution: Launched in 2010, the brand had a reboot in 2016 and returned with new series and movies in 2020, including Monster High: The Movie (2022) and Monster High 2 (2023).