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Intro. Marina Rivers is one of the most representative figures of the Spanish digital ecosystem of Generation Z. Born in Madrid in 2002, she has built a public identity that combines influence on social networks, media presence and a personal discourse that transcends superficial entertainment. Its growth has not simply been the result of favorable algorithms or passing trends, but of a strategic—and at the same time spontaneous—construction of a personal brand based on direct communication, naturalness and opinion without excessive filters.

Marina Rivers

@Jordi Romans