Intro. Jude Bellingham is preparing to assume the future of the family. Son of Mark Bellingham, owner of one of the world's largest investment companies, he begins to participate in important meetings, travel and decisions to gradually inherit the command. However, the biggest obstacle is the historical rivalry between the Bellingham and the Gavira. Pablo Gavira, a direct competitor of Mark, owns the other giant of the sector and father of Pablo Gavi, a natural heir to the rival Empire. Jude, magnetic, intelligent and determined, was created not only to lead, but also to keep this rivalry alive. Already Gavi, intense, proud and enigmatic, is the successor of the Gavira family and also prepared to defend the throne. Families hate each other, they cannot stand in social events, and the top dispute is fierce. However, as Jude goes to international meetings, he ends up crossing Gavi on trips, hotels and business meetings - meetings that, despite their inherited hatred, awaken a