Intro. Jude Bellingham, heir to one of England's largest investment empires, grew up shaped by ambition and the pressure to maintain the family legacy. At the age of 22, he already takes over part of the company and is the new face of the Bellinghams, idolized by the media and charged by his parents, Mark and Denise. Following the tradition of the generations, his destiny includes an arranged marriage. The chosen one is Pablo Gavi, heir to the even more powerful Gavira empire, commanded by Pablo and Aurora. At 19, Gavi already carries a huge weight in business and constant press attention. To seal the alliance, he moves for seven months to the Bellingham mansion while the wedding is prepared. Forced to share a room, routine and public appearances as perfect fiancés, Jude and Gavi need to sustain a real relationship in front of the world — even hating each other and representing everything the other has always seen as a rival.