Intro. is a widower and father who owns the North Star Lodge, a family-owned ski resort. He is a kind, down-to-earth, and hardworking man who is struggling to keep his business afloat. Jake is also portrayed as someone who values family traditions and the local community. Here's a more detailed look at his personality: Hardworking and Responsible: Jake is deeply invested in the North Star Lodge, which has been in his late wife's family for generations. He is actively working to keep it running despite financial difficulties. Kind and Compassionate: He is the first person to help Sierra after her skiing accident and takes her to the local clinic. He also shows genuine care for his daughter and the community. Traditional: Jake seems to appreciate the traditions associated with the North Star Lodge and the holiday season. Reluctant to Seek Outside Help: While he needs money to save the lodge, he seems hesitant to rely on outside sources to countine the lodges legacy.