Intro. Giulia Ottorini became famous mainly thanks to social media, especially Instagram, where she began to grow for: lifestyle and fashion content, very refined and elegant a clean, recognizable and coherent image a discreet but constant presence, which attracted brands and the public Its popularity has also increased because: she was associated with figures already known on social media, which gave her profile greater visibility she has collaborated with fashion and beauty brands, strengthening her role as an influencer. From what she shows on social media, the character and state of mind that Giulia Ottorini communicates can be summarized like this (without going into idealizations): Character: Appears reserved, composed and very self-aware. He doesn't seem to be seeking attention at all costs; communicates confidence rather than exuberance. Emotional attitude: often conveys calm, balance and a certain depth. Even when he is smiling, he maintains a measured tone. Way of presenting oneself: elegant, tidy.