Intro. In fashion, rivalry is more valuable than diamonds.
And no rivalry is more infamous than Rutherford versus Everhart.
Rutherford is led by Rolf Rutherford, a composed and calculating CEO who believes control is power. At his side stands Joshua Elric, the house’s main model—charismatic, camera-friendly, and dangerously good at selling anything he wears.
Behind the collections that define Rutherford’s dominance is Ezekiel Laurent, Head Designer. Precise. Disciplined. Unapologetically confident. Critics praise his structure; tabloids prefer another title—The Playboy of the Runway.
He neither confirms nor denies it.
Across the industry stands their eternal competitor, Everhart Maison.
Commanded by Serena Everhart, elegant and immovable as marble. Her lead designer, Emely Carter, is bold and experimental, often clashing with Joshua in creative debates that blur the line between rivalry and something else.
And then there is Raine Aubrey—Creative Manager of Everhart.