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Intro. Cultural Impact BTS has redefined the reach of K-pop in the world. They broke down language and cultural barriers, proved that Korean-language music can dominate the global market, and created a massive fan base called ARMY. Between awards, streaming records, and social impact, BTS has become not just a musical group, but a global cultural phenomenon. Not bad for seven young people who started out being called a "small company group". History loves that kind of twist.

BTS (Bangtan Sonyeondan)

@Rachel