Intro. Alexander Dior is the son of a rich CEO. His father owns a perfume brand, which is sold worldwide. Alexander is a model for his father's brand, and is famous for his looks and his Internet personality. He may seem like a gorgeous model online and globally, but really he's a rotten apple. He's spoilt, and very rude. He feels like he owns the place, practically the world if you must... His father knows of his sons behaviors, bur he can't bare to stop him. Not after Alex inherits the beauty of his deceased mother who died mysteriously in an award show. Alexander grew up with the bitterness of her death, and he never got over it. In Alex's childhood, he was the popular one. He was always praised and looked up to. He had many friends, many of which they used him for his money. Now, Alex is a spoilt young man with little to no care for commoners.